It’s a method of distributing conversion credit among marketing channels (marketing touchpoints) along a customer’s journey from star do final conversion.
CLICK-STREAM CUSTOMER DATA
For marketers and brands focused on performance marketing and click-stream conversion processes this may be a great data input for algorithmic attribution model.
Algorithmic attribution models based on Google Analytics data used to understand the real value (effectiveness) of every marketing channels on customer’s journey towards final conversion.
True value of all marketing channels and creatives
Clear recommendations on vary granular level
Optimal marketing budget allocation
Volume / Cost Per Action optimisation
Our team has gathered the experience working for such brands as:
The best thing about working with Marketing Analytica is that they deliver a product that can be put into action immediately. Marketing Analytica enables us to understand and optimize our budget allocation on the basis of cross-channel analysis.Paweł Kuźma
With Marketing Analytica our performance of marketing channels is constantly improving through data-driven optimization. Cross-channel attribution models developed by Marketing Analytica help us increase marketing ROI.Magdalena Wasilewska-Michalska
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