Marketing Analytica

Marketing-Analytica is a cross-channel digital marketing management platform providing advanced algorithmic attribution models. Marketing Analytica integrates all  marketing-channel sources and applies artificial intelligence to calculate the exact likelihood of all marketing touchpoints. The performance of every Channel and Campaign is presented in a modern dashboard which allows for cross-channel optimization of marketing ROI.

FEATURES

MULTI-TOUCH ATTRIBUTION

It’s a method of distributing conversion credit among marketing channels (marketing touchpoints) along a customer’s journey from star do final conversion.

CLICK-STREAM CUSTOMER DATA

For marketers and brands focused on performance marketing and click-stream conversion processes this may be a great data input for algorithmic attribution model.

ALGORITHMIC ATTRIBUTION

Algorithmic attribution models based on Google Analytics data used to understand the real value (effectiveness) of every marketing channels on customer’s journey towards final conversion.

BENEFITS

Z

True value of all marketing channels and creatives

g

Clear recommendations on vary granular level

Optimal marketing budget allocation

Volume / Cost Per Action optimisation

EXPERIENCE

Our team has gathered the experience working for such brands as:

TESTIMONIALS

The best thing about working with Marketing Analytica is that they deliver a product that can be put into action immediately. Marketing Analytica enables us to understand and optimize our budget allocation on the basis of cross-channel analysis.

Paweł Kuźma

CEO, Redcoon (Media Saturn Holding Group)

With Marketing Analytica our performance of marketing channels is constantly improving through data-driven optimization. Cross-channel attribution models developed by Marketing Analytica help us increase marketing ROI.

Magdalena Wasilewska-Michalska

President of the Board, Trader.com

CONTACT US

Marketing Analytica LLC (HQ)
One World Trade Center
Suite 8500
New York, NY 10007, USA
tel. +46761936407

Marketing Analytica Europe
Okopowa 58/72
01-042 Warszawa
Poland

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