Marketing Analytica
Marketing-Analytica is a cross-channel digital marketing management platform providing advanced algorithmic attribution models. Marketing Analytica integrates all marketing-channel sources and applies artificial intelligence to calculate the exact likelihood of all marketing touchpoints. The performance of every Channel and Campaign is presented in a modern dashboard which allows for cross-channel optimization of marketing ROI.
FEATURES
MULTI-TOUCH ATTRIBUTION
It’s a method of distributing conversion credit among marketing channels (marketing touchpoints) along a customer’s journey from star do final conversion.
CLICK-STREAM CUSTOMER DATA
For marketers and brands focused on performance marketing and click-stream conversion processes this may be a great data input for algorithmic attribution model.
ALGORITHMIC ATTRIBUTION
Algorithmic attribution models based on Google Analytics data used to understand the real value (effectiveness) of every marketing channels on customer’s journey towards final conversion.
BENEFITS
True value of all marketing channels and creatives
Clear recommendations on vary granular level
Optimal marketing budget allocation
Volume / Cost Per Action optimisation
EXPERIENCE
Our team has gathered the experience working for such brands as:
TESTIMONIALS
The best thing about working with Marketing Analytica is that they deliver a product that can be put into action immediately. Marketing Analytica enables us to understand and optimize our budget allocation on the basis of cross-channel analysis.
Paweł KuźmaWith Marketing Analytica our performance of marketing channels is constantly improving through data-driven optimization. Cross-channel attribution models developed by Marketing Analytica help us increase marketing ROI.
Magdalena Wasilewska-Michalska
CONTACT US
Marketing Analytica LLC (HQ)
One World Trade Center
Suite 8500
New York, NY 10007
USA
Marketing Analytica Europe
Okopowa 58/72
01-042 Warszawa
Poland
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