Website Data Collection
Marketing Analytica is the sole owner of the information collected on our Website. The information may consist of both Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”), and is collected in order to conduct business with current and prospective business clients. We do not sell or rent data collected via our Websites to other parties. If you would like to review or request changes to PII that you have submitted through our Website, or would like to request that we not share your PII with third parties, please contact us using the information below.
Data Collected On Our Platform and from Partners
Marketing Analytica collects data from across our Platform. This data, which may include anonymous identifiers such as cookies, does not identify you personally, and may come from such sources like your web browser, or the apps that you use. We use a variety of technologies to collect this data, including “cookies,” which are small text files that can be stored on your browser. We may also collect and/or use information collected by our partners and shared with us, and data from third party business partners. We use this Non-PII along with our technology to perform a variety of tasks, such as improving the relevance of the ads, limiting the number of times a specific advertisement is presented to the same device or browser (frequency capping), providing an advertisement to only certain types of devices or browsers, or providing a report to a client on the number of its advertisements that were clicked. We may share this Non-PII with clients, vendors, and other companies with whom we conduct business, and as otherwise described in this policy. We may also use some of this data to provide interest-based advertising, as discussed more fully below.
Links to Third-Party Websites and Third-Party Content
Data Collection On Behalf Of Third Parties
We may, on behalf of our clients and partners, collect information from end users. This may occur, for example, if someone submits information in response to an ad that we provide on behalf of an advertising client. Such information may consist of PII, Non-PII, or both. In such situations, we collect the information and provide it to our client, and it will be subject to that client’s privacy practices.
We may need to disclose information, including PII, when in our good-faith judgment we are required to do so by law, or when such action is necessary to comply with a current judicial proceeding, a court order or legal process. We may also transfer all or some of the data discussed in this policy, in connection with a corporate merger, acquisition, sale of assets, bankruptcy, or other corporate change.